How Google creates the description of your website for the result page

发布-苏效宗 | 查看- | 发表时间-2007-12-26

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How Google creates the description of your website for the result page
GG在搜索引擎结果中是怎么样描述你的网站的？

Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at the descriptions that search engines use to display your web pages in the search results. Are they appealing to web surfers?

In the news: Google tests a Wikipedia rival and adds new links to the search results, Google's product search doesn't work as expected and more.

Table of contents:

1.Facts of the week一周的事实
2.Search engine news of the week一周来搜索引擎的新闻
3.Articles of the week一周物品
4.Recommended resources资源推荐
5.Previous articles以前物品

一下内容供有能力有兴趣的朋友研究，我就不翻译了！

1. How Google creates the description of your website for the result pageGG在搜索引擎结果中是怎么样这样描述你的网站的？

Having high rankings on search engines is a great thing. However, it's also important that your web pages are displayed with an attractive description in the search results. If the description is not appealing to web surfers then they might not click the link.

How do Google, Yahoo and MSN/Live create the descriptions and snippets that are used in the search results?

How Google creates descriptions and snippets GG是如果创建描述及其片段的

Google seems to use the description from the meta description tag if you search for a page by its URL, or if the searched keywords do not appear within the found page.

If the found web page doesn't have a meta description tag then Google seems to use the sentence that contains the searched keyword as the description.

If a web page is listed in the Open Directory Project (DMOZ.org) then Google might also use the description that is used in the DMOZ directory.

How Yahoo creates descriptions and snippets YAHOO是如果创建描述及其片段的

Yahoo seems to use only the first part of the meta description which is complemented by a text snippet from the searched page that contains the searched keyword.

If a web page doesn't have a meta description, Yahoo will use the description of the web page from Yahoo's directory (if the page is listed there).

If a web page has no meta description and is not listed in the Yahoo directory, then Yahoo will display sentences from the found web page that contain the searched keywords.

How MSN/Live creates descriptions and snippets MSN/LIVE是如果创建描述及其片段的

MSN/Live seems to use the first sentence that contains the searched keyword as the description. If the searched keyword does not appear on the page, MSN/Live seems to use the first sentence that appears on the page.

If available, MSN/Live will also use the DMOZ directory description in the results.

What does this mean for your web pages? 对于你的网页意味着什么呢？

If you want to make sure that your web pages are listed with an appealing description in the search results, you should use meta descriptions on your web pages. If you don't want to use the description that is used in the Yahoo directory and on DMOZ.org you should use the corresponding tags that prevent search engines from using these descriptions.

IBP's Website Optimization Editor allows you to quickly edit the meta descriptions of your web pages. It also allows you to quickly add the tags that prevent search engines from using the directory descriptions.

In addition, IBP's Website Optimization Editor makes sure that you use the right keyword density in all elements. You can download IBP here.

2. Search engine news of the week一周搜索引擎新闻

Google starts Wikip ediarival Knol

"Our goal is to encourage people who know a particular subject to write an authoritative article about it. [...]

A knol on a particular topic is meant to be the first thing someone who searches for this topic for the first time will want to read. The goal is for knols to cover all topics, from scientific concepts, to medical information, from geographical and historical, to entertainment, from product information, to how-to-fix-it instructions."

Google Subscribed Links integrated into Universal Search

"Google now integrates Subscribed Links results in-between other organic search results, as part of the 'universal search' initiative"

Live Search maps - now in China

"Business search, Collections, and public transit features were emphasized, covering over 100 cities with 7 million business listings."

3. Articles of the week一周资源

Google's pitch so far failing with shoppers

"Traffic to Google Product Search, a service that helps shoppers find and buy products online, has plummeted in the last year while competing services from rivals [...] have grown or held steady. [...]

But Google Product Search, so far, represents for the Internet juggernaut a not particularly rare failure. Google has long embraced the failure-isn't-bad Silicon Valley culture."

Related: Google has changed the "Products" link in the main Google navigation bar from "Products" to "Shopping".

Ruin Your PPC Campaigns With Analytics

"Numbers are your enemy. They will only complicate your life and take time away from your instinct and opinion. In fact, I think analytics just might ruin your pay-per-click campaigns. [...]

Just pick a number for your campaign that matters to you, say conversion rate. Now base all of your optimization decisions around that one metric."

Editor's note: You might want to try AxROI to track your conversions.

Google's Chief on what's different

"No falsehood can last. Everything can be and usually is checked, even as you are saying it. I remember during our I.P.O., a Google executive made a statement about the Sarbanes-Oxley rules that didn't make sense to me. I checked the regulations while he was speaking and learned immediately that he was wrong."

4. Recommended resources资源推荐

The Google ranking mystery is solved

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Click here for further information.

Get your site mentioned in front of 140,000+ subscribers

We want to hear from you about your successes with IBP or ARELIS. Just write us 2-3 sentences and you might get featured in this newsletter along with your web site address.

5. Previous articles以前物品

愿文地址：http://www.free-seo-news.com/newsletter295.htm#facts

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